Warner Music India
12/9/2022
Rasarkeli Bo | Sona Mohapatra | Ram Sampath | A Maati Initiative
#RasarkeliBo #sonamohapatra #ramsampath    
 
STREAM HERE : https://lnk.to/RasarkeliBo  
 
As part of its ongoing efforts to provide a mainstream platform for indigenous talent, Warner Music India's 'Maati (माटी)', is a national platform for Indian folk music, its purest forms and its artists, to showcase their raw, unadulterated talent.    
 
This tribal folk song in the Sambalpuri dialect of Odisha where the artist Sona Mohapatra has her roots is a love song to a tree & an ode to the balance in nature.  
 
The soundscape of this song produced by Ram Sampath is a hybrid of urban Afro dance sounds & Indian roots music. The central guitar motif is a tribute to the folk instruments of India & Africa that bind an entire song over a single melodic idea.  
 
The music video is inspired by a pre-vedic, ancient Odiya festival, Rawjaw which honours the bleeding Goddess Mother Earth, a symbol of fertility & celebrates femininity and the ability to give birth to another life; the miracle of life... Derived from a Sanskrit word ‘Rajaswala’; menstruating woman.  
 
The festival in current times is celebrated for three days in Odisha. It is believed that Mother Earth needs rest & nurturing while she bleeds hence all agricultural activities like digging, ploughing, sowing is stopped within these days. It is believed that after the three days of Rawjaw, Mother Earth turns fertile and then the sowing period starts hoping for abundance in the quality and quantity of crops sown.  
 
During Rawjaw, womanhood is celebrated with ‘pithas’, special food, sweets & new clothes for women. Swings are decorated with flowers & the sisterhood sing’s, dance’s & plays together. The taboo around menstruation is meant to be shattered too.  
 
These cultural roots & rituals symbolise the respect accorded to the miracle of birth & woman’s unique power to create life.  
 
Dear Sisterhood, hold your head high and proudly say – “YES, WE BLEED!”  
 
Love,  
Sona  
 
Credits:  
Song: Sambalpuri Folk  
Artist: Sona Mohapatra  
Music Producer: Ram Sampath  
Music Video Director: Vaneera  
Associate Producer: Ankan Shrivastava  
Director of Choreography: Deepak Singh  
Director of Photography: Ronit Biswas  
Special Thanks: Ashish Parikh & Studio VIRTUES  
Concept by: Sona Mohapatra  
Music Arranged By: Ram Sampath  
Recording Engineer: Nitesh Bisht  
Mixed & mastered by: Ram Sampath & Nitesh Bisht at Omgrown Studios, Mumbai  
Manager (Sona Mohapatra & Ram Sampath): Mohit Gupta  
Art Director - Jitendra Sahu  
Associate Director - Abbas Gazdhar  
Editor & Colourist: Aroficio  
Vfx: Vardhan Kamble  
Asst Choreographer - Tejash Poojary, Elton Mascarenhas, Shivani Bhatnagar  
HMU Design (Sona Mohapatra) – Payal Balse  
Hair: Rami Haldar  
Artist Look: Sona Mohapatra  
Red Gown : Studio Virtues  
Hair & Makeup (Dancers) - Rizwan Siledar  
Costume Stylist - Sussanna Verma  
Asst Stylist - Shilpa Bichukle  
Dressman - Guffran & Team  
Gimbal Operator - Amit Jaiswal  
Gimbal Assistant - Gaurav Gupta  
Grips - Rohit Cine Equipment - Rohit Mishra  
Lights - Light House Films Service India Pvt Ltd  
Travel Partner - Parbeen Singh Bindra, Bindra Services.  
Camera Attendant - Vinay Jaiswal, Nitesh Jaiswal, Shumit Bhomiwar  
Spot Team - Ram Babu Singha & Team  
FNB Partner – Suresh  
 
Follow Warner Music India on :  
Instagram - https://www.instagram.com/warnermusicindia  
Facebook - https://www.facebook.com/WarnerMusicInd  
Twitter - https://twitter.com/warnermusicin  
 
Follow Sona Mohapatra on :  
Instagram - https://www.instagram.com/sonamohapatra  
Facebook - https://www.facebook.com/sonatheartiste  
Twitter - http://www.twitter.com/sonamohapatra  
 
#RasarkeliBo #sonamohapatra #ramsampath
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