Powerade and Lyrical Lemonade present:  
Flau’jae - What it Takes  
 
Directed by AMD  
Song produced by Fatboi  
 
Campaign: Powerade. It Takes More. 50% more electrolytes vs Gatorade Thirst Quencher.  
 
www.powerade.com  
https://www.instagram.com/powerade_us  
https://www.tiktok.com/@powerade_us  
 
https://ffm.to/-whatittakes  
https://www.flau-jae.com  
https://soundcloud.com/flaujae  
https://www.instagram.com/flaujae/ https://www.facebook.com/FlaujaeMusic https://www.tiktok.com/@flaujaee?lang=en  
https://x.com/Flaujae  
 
Copyright (C) 2025 Flauge Entertainment.  
© 2025 The Coca-Cola Company. “POWERADE” is a registered trademark of The Coca-Cola Company.  
 
POWERADE  
Kristen Rumble - VP Creative Lead  
Brian Ford - Creative Lead  
Steve Powers - Producer  
Leah Macko - Sr. Brand Director  
Courtney Weissman - Brand Lead  
Josh Radler - Brand Support  
Don Rouse - Partnerships Lead  
Steve Parry - Athlete Relations  
Steven Morisson - Athlete Relations  
Christian Pierre - Social Lead  
Chenoa Tyehimba - Social Manager  
 
OPEN X  
Guillermo Vega - Global Executive Creative Officer  
Pete Nordstrom - Group Creative Director, Copy  
Jonathan Yurek - Group Creative Director, AD  
Woojae Yoon - Associate Creative Director, AD  
Pete MacInnis - Associate Creative Director, AD  
Adam Isidore - Executive Producer  
Susan Schaefer - Business Affairs Lead  
Stephen Koepp - Integration Director  
Taylor King - Integration Director  
Lisa Boyd - Director, Operations and Delivery  
Kyle Luke- Group Director, Strategy and Insights  
 
LYRICAL LEMONADE + SIDE EYE  
Ari Mairena-Dannon - Director  
Krista Worby - Executive Producer  
Franklin Ricart  
 
Directed By AMD  
Director of Photography: Franklin Ricart  
Executive Produced by Krista Worby and Cole Bennett  
Head of Production: Krista Worby  
Edited by AMD  
 
VFX by SIDE-EYE  
VFX Supervisor: Ryan Dylan Selkirk  
Production Designer: Taylor Wynn  
Color Grade: Josh Bohoskey  
 
BTS Producer: Joseph Rocha  
1st AD: Showtime  
Production Manager: John Allen  
Wheels Op: Brett Mayfield  
1st AC: Mattews Di Nelson  
2nd AC: Marino De Leon  
Crane Tech: Bobby Costello  
Crane Tech: Eugene Rivera  
Head Tech: Kenny Rivenbark  
DIT: Danika Andradeh  
BTS: Angel Roman & Sam McGrath  
Gaffer: Eddie Reid  
ACLT: Joey Chiappellone  
Board Op: Josh Courtney  
Best Boy Electric: Ryan Clemons  
Electric: Cody Cefalu  
Electric: Nick Pomerleau  
Electric: Michael Chateneauf  
Key Grip: Stu Brumbaugh  
BBG: Trapper  
Grip: Joe Sokmen  
Grip: Raul Marrin  
Grip: Ben Wachsmann  
Grip: Jared Martin  
Grip: Dan Wyssmann  
Grip: Brenz Stanford  
Grip: Nick Santos  
VTR: Eduardo Lopez  
Art Director: Eliza Chance  
Lead Man: Luke Miller  
Set Dresser: Andrew Bowen  
Set Dresser: Maddy Spruell  
Set Dresser: Sally Vaughn  
Art Coordinator: John Tangney  
Production Coordinator: Macey Small  
Assistant to Director: Yossi Mairena-Dannon  
Key PA: Ben Norfleet  
PA: Chicago Chris  
PA: Alaina L Peck  
PA: Thomas Zak  
Catering: La Peche Rose  
Crafty: Mila Craft Services  
Artist HMU: Shafon Moore  
Artist Hair: Karjah Carter  
Casting by: Esprit Casiting  
Wardrobe: Chance Davis  
Assistant Wardrobe: Biana Fares  
Body Double: Christina Granville aka Ms. Basketball